Navin Krishnan - Small Business Know How

What is lead nurturing and how does it work?

The concept of lead nurturing stands as a a key pillar in any strategy to improve lead generation and for cultivating potential customers and enhancing their journey towards making a purchase....

Convert likes to leads on social media (Social media likes to social media leads)

In today's digital age, the influence of social media on business growth and lead generation cannot be overstated. As platforms evolve and user engagement increases, the potential for social...

How to convert a cold call into a hot lead? (Turn Cold leads, Warm leads to Hot leads)

In the dynamic and continuously evolving world of sales and in lead generation, the transition from a cold call to a hot lead represents a pivotal triumph. Yet, many businesses grapple with...

Strategies to improve lead generation | Increase revenue, generate leads without increase in costs

In the competitive landscape of today's business world, improving lead generation is pivotal for growth without increasing expenses. As market conditions evolve, businesses must find innovative...

Lead generation mistakes that businesses should avoid

Last week, during a conversation with a friend who is an entrepreneur, her struggles about lead generation surfaced. As we delved into her experiences running a boutique business for over five years,...

How to convert lead to prospect? (Essential steps in conversion of a lead into prospect)

Converting leads into prospects is akin to navigating a ship through a world of possibilities—it requires a precise approach, structured repeated process and a holistic lead generation strategy....

About the Author

Navin Krishnan has created this website to be a useful resource for small business owners and employees working in small businesses world over to benefit from the knowledge that Navin has acquired over the past many years of working with small businesses and helping them overcome many business challenges. Navin has more than a decade of experience of working with small businesses and small business owners. He has worked with small businesses ranging from small single person financial advisory firms to manufacturing firms with more than 50 employees. He has worked with boutique store owners, with traders who deal in various products, with food processing businesses, small farms producing specialty fruits, restaurants and cafe owners as well as with software development and IT services companies who develop software for large multinationals.