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Posts by Navin Krishnan

link to Cold calling metrics for small businesses to track (cold calls and sales calls)

Cold calling metrics for small businesses to track (cold calls and sales calls)

If you're seriously considering cold calling to improve your sales, tracking the right metrics can significantly enhance your strategy and outcomes. Cold calling, despite being challenging,...

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link to Cold calling techniques | Tips to carry out cold calls for small businesses

Cold calling techniques | Tips to carry out cold calls for small businesses

In a recent conversation I had with a small business owner and his family, they shared a personal anecdote about their early struggles with sales—highlighting cold calling as a particularly...

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link to Cold calling mistakes | Small Businesses should avoid these mistakes during cold calls

Cold calling mistakes | Small Businesses should avoid these mistakes during cold calls

Cold calling remains a staple in the arsenal of small business sales strategies, but it's fraught with potential pitfalls that can easily derail a conversation and diminish chances of success. In...

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link to Cold Calling Strategy | A small business guide to cold calling

Cold Calling Strategy | A small business guide to cold calling

In the realm of small business sales, cold calling often gets a mixed reception. Yet, having honed my expertise in sales strategies for over a decade, I can assertively underline the potency and...

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link to How to warm up a cold email list | Warm up cold email address, email list and cold emails

How to warm up a cold email list | Warm up cold email address, email list and cold emails

As a business owner deeply invested in nurturing relationships and maximising outreach, I often find myself intrigued by the challenge of warming up cold email lists. Recently, during a...

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link to What are the biggest cold email mistakes?

What are the biggest cold email mistakes?

Recently, during a discussion with a friend who is a seasoned digital marketer, we delved into the complexities of cold emailing. This conversation shed light on the myriad ways businesses...

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About the Author

Navin Krishnan has created this website to be a useful resource for small business owners and employees working in small businesses world over to benefit from the knowledge that Navin has acquired over the past many years of working with small businesses and helping them overcome many business challenges. Navin has more than a decade of experience of working with small businesses and small business owners. He has worked with small businesses ranging from small single person financial advisory firms to manufacturing firms with more than 50 employees. He has worked with boutique store owners, with traders who deal in various products, with food processing businesses, small farms producing specialty fruits, restaurants and cafe owners as well as with software development and IT services companies who develop software for large multinationals.

CATEGORIES

  • Acquiring and Retaining Customers
  • Branding and Positioning
  • Cold Outreach to prospects
  • Digital Marketing
  • Lead Generation
  • Offline Marketing
  • Sales and Marketing for Small Businesses
  • Sales Strategies
  • Small Business Growth
  • Small Business Growth Challenges
  • Uncategorized

Recent Posts

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  • How to generate leads on LinkedIn? (learn to find leads on linkedIn)
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  • b2b lead generation trendsFuture of b2b lead generation (b2b lead generation trends)
    In an era marked by rapid technological advancements and shifting market dynamics, B2B lead […]
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