I often get asked by business owners on how they should go about making a sales plan for their business. My 10 plus years experience in doing this for large corporates and for many small business...
Posts by Navin Krishnan
In the past several years of having worked with small business owners, every time I discuss marketing, the direction the conversations take are always around throwing money around advertising, around...
Imagine that you are in a room full of potential customers for your product. How will you decide whom to approach first to pitch your product if the audience is extremely diverse? Will you take a...
"Everyone loves a good story" was the remark from my friend who runs a corporate training company that does coaching for leadership in corporates. He has found success in using story telling to get...
Many times, small business owners confuse the unique selling proposition with what is unique about their product or product feature. Business owners sometimes have 'blinders' on and think 'product'...
During my interactions with several small business owners, i usually see blank faces when 'differentiation strategy' is mentioned. Business owners understand their craft really well, but to introduce...