Navin Krishnan - Small Business Know How

How to improve sales conversion rate for small businesses? Small businesses should focus on the right sales and marketing channels to improve sales conversion rates and grow their business

During my experience as a sales operations leader in large multinationals for over 5 years in the last decade the topic of improving sales conversions rates has been a daily conversation between my...

Does billboard advertising help small businesses grow? Marketing through billboards and outdoor advertising is a good local strategy and can help small businesses grow

A few weeks back, I visited a friend, who is a business owner and runs an organic food store downtown. While driving on the way, as I approached his block, I saw a prominent billboard for his store....

How can print media benefit small business growth? Any small business that can use print media for advertising, will benefit and grow their business

I recently came across an ad for pest control and home deep cleaning services along with my morning paper. Its been a while since i actually took notice of a printed ad being slid into the paper for...

How to do networking for small business growth? Learn small business networking tactics that businesses and entrepreneurs should adopt to grow their business

There is a business owner friend of mine who runs an IT consulting company. He offers technical consultancy as well as system integration services for larger more traditional businesses who are...

How can small businesses leverage community events for local business marketing? Learn how community events help promote and improve marketing outcomes for a small business

I have a friend who runs an event management agency. He clients are MNCs and large corporates. Over the past many years he has seen how networking events, conferences and product launch events that...

How can small businesses advertise locally offline? Local offline marketing tips to promote a small business by advertising in a local market

While having dinner with a friend of mine who runs a local business that manages rental homes, we struck upon a conversation of how he attracts new clients. This conversation led into some marketing...