Imagine that you are in a room full of potential customers for your product. How will you decide whom to approach first to pitch your product if the audience is extremely diverse? Will you take a...
Category: Branding and Positioning
"Everyone loves a good story" was the remark from my friend who runs a corporate training company that does coaching for leadership in corporates. He has found success in using story telling to get...
Many times, small business owners confuse the unique selling proposition with what is unique about their product or product feature. Business owners sometimes have 'blinders' on and think 'product'...
During my interactions with several small business owners, i usually see blank faces when 'differentiation strategy' is mentioned. Business owners understand their craft really well, but to introduce...
While having a coffee conversation with a friend who runs a boutique business, our conversation delved in customer feedback, online reviews and what customers generally feel about working with her....
Having worked with small business owners and with corporate heads of marketing for over 13 years now, I can confidently say that there are people who claim to understand what building a brand is...