While I worked with many small business owners over the last decade, I could divide most of the business owners into two camps. First, those who had a very intuitive understanding of their target...
Category: Acquiring and Retaining Customers
In the past 5 years, as a part of my overall mandate, I was the leader of demand generation for a large business house with a focus on solving problems for small businesses using technology. At the...
Should a small business grow through franchising? The complexities of growing through a franchise
I have met many business owners over my decade plus of experience of working with small businesses in various capacities. I thought of penning down this articles since many consultants actually give...
Membership sales for small businesses | Marketing & Selling to increase sales
Membership plans are instrumental in the financial success of many small businesses, lets take a look at how can a small business sell and market the right membership plans for their...
Sales funnel for small businesses : How to build sales and marketing funnels ?
The last 10 years of my corporate experience has been as the Head of Sales operations for multinational corporations. During these years, the sales funnel has been the single most important tool that...
What drives growth of a small business? Key steps and strategies for company expansion
Small business growth is a complex subject that touches on many aspects of the business as well as the business environment. After having spent more than a decade working with various small...