The concept of lead nurturing stands as a a key pillar in any strategy to improve lead generation and for cultivating potential customers and enhancing their journey towards making a purchase....
Tag: cold outreach
Last week, during a conversation with a friend who is an entrepreneur, her struggles about lead generation surfaced. As we delved into her experiences running a boutique business for over five years,...
Cold calling techniques | Tips to carry out cold calls for small businesses
In a recent conversation I had with a small business owner and his family, they shared a personal anecdote about their early struggles with sales—highlighting cold calling as a particularly...
Cold calling mistakes | Small Businesses should avoid these mistakes during cold calls
Cold calling remains a staple in the arsenal of small business sales strategies, but it's fraught with potential pitfalls that can easily derail a conversation and diminish chances of success. In...
Cold Calling Strategy | A small business guide to cold calling
In the realm of small business sales, cold calling often gets a mixed reception. Yet, having honed my expertise in sales strategies for over a decade, I can assertively underline the potency and...
In the modern business practice of cold outreach, mastering the art of cold emailing without falling into the dreaded spam folder is a crucial skill. From understanding the basics of effective...